I just returned from a much-loved two days in San Diego where most of my time was spent at the beach. The beach evokes memories of a place where I found peace and comfort in the toughest of times; health and wellness in transitional times and a surplus of pure joy in the happiest of times. Growing up in San Diego the beach was always a part of my very being and I must continue to be a part of it on a regular basis.  While I was walking along the beach, I enjoyed the ocean breeze, cool sand between my toes and vastness of the sea, I thought about the well-liked but seldom used style “Coastal”.


Coastal can be inspiring because of the unique elements found only where land meets ocean. It’s not pretentious, over worked, contrived, or filled with souvenirs. It’s relaxed, refreshing, easy-going and friendly. It’s the powerful and continuous rhythm of waves pounding against the sandy beach. Coastal is a contrast of deep blue against pale beige and it’s the gentleness of the spirited and salty blowing wind.  It’s the unforgettable layers of sky, sea, and sand melting into each other. How does this translate into a beautiful room?



Repeat colors like deep ocean blue, sandy beige, clear sky blue or cloudy day gray.

Replicate finishes like weathered wood, sun-bleached washed fabrics or clean white and off-white ceramics.



Apply deep azure blue against light beige or tan.

Make use of matte finishes against a little shine.



Be subtle, understated and quiet with accessories and artwork.



Jill Morse

Interior Designer

Associate Member, IDS


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